The Deuce’s Coupe – Henry Ford II’s Personal Prototype Mustang Receive updates on the best of TheTruthAboutCars.com
“What I need are some fresh grabbers for my meeting tomorrow morning with Henry at the Glass House,” Mr. Iacocca told his committee (Note: we always called him Henry at meetings when Mr. Ford was not present), Bob Eggert, the researcher, was first at bat: “Lee, let’s lead off with the name of the car we’ve decided on.”
The feeling was that Henry didn’t know we were picking the Mustang name and he’d be entranced. Mr. Frey supported Mr. Eggert. “That’s a good way to go, but emphasize that this stylish pony car will kick GM’s Monza square in the balls.” Henry should love that! “I’ve got it,” Mr. Iacocca responded as he snapped shut the little car research binder that Mr. Eggert had slipped in front of him. “Murphy, put together some notes for me by early tomorrow morning. Thank you. The meeting is adjourned.”
The following morning Mr. Ford stretched out in his leather chair, fingers clasped atop his expanding belly. Mr. Iacocca stood holding a few index cards. He was not smoking or fingering a cigar, as he usually did. Mr. Ford asked “What have you got, Lee?”
Lee launched into his pitch on the market for the youthful low-cost cars that Ford once dominated but had surrendered to GM along with a bushel of profit/penetration points. “Now this new little pony car, the Mustang, would give an orgasm to anyone under 30,” he said. Henry sat upright as if he had been jabbed with a needle. “What was that you said, Lee?” asked Mr. Ford.
Lee began to repeat his orgasm line but Mr. Ford interrupted. “No not that crap, what did you call the car?” “It’s the Mustang, Mr. Ford, a name that will sell like hell.” “Sounds good; have Frey take it to the product planning committee and get it approved. And as of now, you’ve got $75 million to fund your Mustang.”