www.makeuseof.com Why Apple Is Not Planning to Follow Facebook Into the Metaverse

The metaverse is all the rage right now, but at least one member of the big tech club is not interested. According to rumors, Apple will launch its virtual reality headset in 2022. With its record of industry-changing products, consumers might expect the device to be an entry point into the metaverse. Instead, Apple's vision is far more limited.

So what is Apple planning to do, and why are they not boarding the metaverse train? Let's find out.

A Different Approach

When Facebook rebranded to Meta, they presented a vision of an always-on virtual world, where humanity meets to work and play, all day, every day. Mark Zuckerberg is betting the future of Facebook on it and has announced 10,000 vacancies for engineers to build the metaverse.

www.makeuseof.com Why Apple Is Not Planning to Follow Facebook Into the Metaverse

Apple will likely launch its long-awaited virtual reality headset in 2022. However, according to Mark Gurman of Bloomberg—who usually gets his tech news correct—Apple's device will not be a portal into the metaverse.

Instead, they seem to view it as a more powerful version of a smartphone. Its purpose will be "bursts of gaming, communication and content consumption". Once you are done with your activity, you are done. Facebook's vision, on the other hand, is apparently to keep you locked in permanently.

Why Is Apple Avoiding the Metaverse?

Apple has never been a big fan of Facebook's business model. Its decision to help users opt-out of advertiser tracking reportedly cost Facebook, and other social media companies, billions of dollars.


Secondly, and most importantly, Apple is a hardware company. Building a virtual world would not be in keeping with its core business. Apple will not miss out on the metaverse though. Its reputation for high-quality devices means that when the metaverse is widely available, many users will opt to log in with an Apple device.

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Kariuki is a Nairobi based writer. His entire life has been spent trying to string together the perfect sentence. He is still trying. He has published extensively in Kenyan media and, for a hot 7 years or so, dived into the world of Public Relations where he discovered the corporate world is just like high school. He now writes again, focusing mainly on the magical internet. He also dabbles in the vibrant Kenyan start-up scene, AKA the Silicon Savannah, and occasionally advises small businesses and political actors on how to communicate better to their audiences. He runs a YouTube channel called Tipsy Writers, which attempts to get storytellers to tell their untold stories over a beer. When not working, Kariuki enjoys taking long walks, watching classic movies - especially old James Bond movies - and spotting aircraft. In an alternate universe, he would probably be a fighter pilot.

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